Using Scenario Planning to Reshape Strategy

Ramírez, Rafael, Churchhouse, Steve, Palermo, Alejandra and Hoffmann, Jonas (2017) Using Scenario Planning to Reshape Strategy. Sloan Management Review, Summer 2017 issue.

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Abstract

In recent years, organizations have been caught off guard by economic volatility, unexpected political events, natural disasters, and disruptive innovations. In response, we are seeing increased interest in scenario planning. Rather than tying their company’s future to a strategy geared to a single set of events, many senior executives are coming to the view that smart management benefits from a richer understanding of the present possibilities afforded from multiple views about possible futures.

Item Type: Article
Keywords: Strategy
Subject(s): Strategy
Date Deposited: 13 Jun 2017 16:57
Last Modified: 27 Jun 2017 14:06
Funders: N/A
URI: http://eureka.sbs.ox.ac.uk/id/eprint/6377

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