Bloom Programme: Micro-distribution of Mars Products in Manila

Dela Cruz, Leland, Shen, Clara, Roll, Kate and Campbell Pickford, Helen (2017) Bloom Programme: Micro-distribution of Mars Products in Manila. Mutuality in Business Working Paper 3; Said Business School WP 2017-13.

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This paper provides an overview of the Bloom micro-distribution programme, an initiative
spearheaded by Mars Catalyst and Mars Wrigley Confectionery Philippines that engages female sellers in Manilla, Philippines, as distributors of Mars Wrigley confectionery products. The case includes assessment of the multi-dimensional impact of Bloom on the 300+ sellers as well as the challenges the project faces. Data for this paper were drawn from documents provided by Bloom staff, key informant interviews, and surveys of sellers conducted by Bloom in 2016; the programme remains active.

Item Type: Oxford Saïd Research Paper
Keywords: management science, partnerships, hybrid value chain, financial capital, social capital, human capital, route to market, mutuality in business, micro-distribution
Subject(s): Management science
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Date Deposited: 16 Jun 2017 15:19
Last Modified: 17 Aug 2017 09:30
Funders: Mars Catalyst

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