Changing the Rules of the Game: The Commercial Aircraft Industry in China

Szepan, Marc (2012) Changing the Rules of the Game: The Commercial Aircraft Industry in China. Harvard Asia Quarterly, 14 (1/2). pp. 112-122.

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The present article explores innovation and imitation in the context of the commercial aircraft industry in China as a critical case. The rise of Chinese firms has been one of the most fascinating stories in global business during the past decades. In 2012, Chinese firms have outnumbered Japanese firms in the fortune global 500 ranking for the first time. Many scholars have focused on technological innovation and upgrading, or the absence thereof, as the primary explanatory variables for this phenomenal development. This study complements this perspective by examining non- technological forms of innovation such as a firm’s business model. It argues that Chinese firms are innovators as much as imitators of business models and do not necessarily converge with global industry standards. Such business model innovation can occur at the “top of the pyramid” and has potentially disruptive implications for competition in global markets.

Item Type: Article
Keywords: strategy, international business
Subject(s): International business
Date Deposited: 19 Jun 2017 15:00
Date of author-version deposit: 2012
Last Modified: 27 Jul 2018 15:31
Funders: N/A

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