Second Life or Second Thoughts? Exploring the Role and Future of Retail Brands in Virtual Worlds

Reynolds, Jonathan (2008) Second Life or Second Thoughts? Exploring the Role and Future of Retail Brands in Virtual Worlds. In: EIRASS Conference on Retailing and Services Studies, Zagreb.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 14 Feb 2011 12:19
Last Modified: 23 Oct 2015 14:05
URI: http://eureka.sbs.ox.ac.uk/id/eprint/644

Actions (login required)

Edit View Edit View