Researching Business and Management

Maylor, Harvey, Blackmon, Kate and Huemann, Martina (2017) Researching Business and Management. Palgrave, Basingstoke. ISBN 9780230222120

Abstract

What is business and management research and why is it important?
How do I go about choosing a research topic?
How should I design my research project and what impact does choosing quantitative or
qualitative research have?
How do I carry out successful research and interpret the results?
What is the best way to report my findings?

These are only a few of the most common student questions that this fully-updated second edition of Researching Business and Management will answer. With a focus that is fresh and applied, this textbook goes beyond the theory to demonstrate how to actually do research. The unique 4-Ds model – Define, Design, Do and Describe – offers a definitive guide to every stage of your research project, while the author’s friendly style makes the text engaging and sometimes complex issues accessible.

The new edition has been fully updated and revised and includes:

Unique 4-Ds model – Define, Design, Do and Describe – for a definitive ‘how-to’ guide for your research project

Examples from successful companies showing how they conduct and apply their research in the real world

Refreshed pedagogical material, including activity boxes and Student Research in Action sections, designed to engage the reader and improve learning outcomes

Dedicated chapters on research ethics and avoiding plagiarism.

Item Type: Book
Keywords: Operations management
Subject(s): Operations management
Date Deposited: 09 Aug 2017 13:44
Last Modified: 09 Aug 2017 13:44
Funders: N/A
URI: http://eureka.sbs.ox.ac.uk/id/eprint/6445

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