The reputation game: the art of changing how people see you

Waller, David and Younger, Rupert (2017) The reputation game: the art of changing how people see you. Oneworld. ISBN 9781786070715

Abstract

It's a game you're already playing, whether you like it or not. You can choose to ignore it and remain at the mercy of what others say about you, or you can take the time to learn how it works. For those who do the potential benefits are unlimited.

Through pioneering research and interviews with a host of major figures ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.

Item Type: Book
Keywords: Corporate reputation
Subject(s): Corporate reputation
Centre: Oxford University Centre for Corporate Reputation
Date Deposited: 10 Aug 2017 11:04
Last Modified: 10 Aug 2017 11:04
Funders: N/A
URI: http://eureka.sbs.ox.ac.uk/id/eprint/6480

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