What Goes Around Comes Around: Spreading Risk Through Strategic Alliances in Highly Embedded Networks

Thomaz, Felipe and Swaminathan, Vanitha (2015) What Goes Around Comes Around: Spreading Risk Through Strategic Alliances in Highly Embedded Networks. Journal of Marketing, 79 (5). pp. 63-79.

Item Type: Article
Keywords: marketing, firm risk, strategic alliances, networks, hierarchical models, markets
Subject(s): Markets
Date Deposited: 01 Sep 2017 13:04
Last Modified: 01 Sep 2017 13:04
Funders: N/A
URI: http://eureka.sbs.ox.ac.uk/id/eprint/6500

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