The Preference Performance Gap Model

Reynolds, Jonathan, Wilson-Jeanselme, Muriel and MacLachlan, Douglas L. (2007) The Preference Performance Gap Model. In: EIRSS Conference: Recent Advances in Retail and Service Science, June 29th - July 2nd, San Francisco.

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Item Type: Conference or Workshop Item (Paper)
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 07 Feb 2011 13:34
Last Modified: 23 Oct 2015 14:05

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