Implications of Product Anthropomorphism Through Design

Valenzuela, Ana and Hadi, Rhonda (2017) Implications of Product Anthropomorphism Through Design. In: The Routledge Companion to Consumer Behavior. Routledge, pp. 82-96. ISBN 9781138695160

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Item Type: Book Section
Keywords: Markets
Subject(s): Markets
Date Deposited: 23 Oct 2017 14:32
Last Modified: 23 Oct 2017 14:32
Funders: N/A
URI: http://eureka.sbs.ox.ac.uk/id/eprint/6604

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