A Web-Based Methodology to Explore Shoppers' Preferences for Online Brands in the UK

Reynolds, Jonathan and Wilson-Jeanselme, Muriel (2006) A Web-Based Methodology to Explore Shoppers' Preferences for Online Brands in the UK. In: European Institute for Retail and Service Studies: Recent Advances in Retail and Service Science, Budapest.

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Item Type: Conference or Workshop Item (Paper)
Subject(s): Retail
Centre: Oxford Institute of Retail Management
Date Deposited: 07 Feb 2011 13:25
Last Modified: 23 Oct 2015 14:05
URI: http://eureka.sbs.ox.ac.uk/id/eprint/663

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