Your Customers May Be the Weakest Link in Your Data Privacy Defenses

Kamleitner, Bernadette, Mitchell, Vincent, Stephen, Andrew T. and Kolah, Ardi (2018) Your Customers May Be the Weakest Link in Your Data Privacy Defenses. MIT Sloan Management Review.

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Abstract

Does your company have consumer data it isn’t legally authorized to possess? Don’t be too quick to answer. Many ethical, lawfully-managed businesses do have such data and it comes from a surprising source: their customers, who inadvertently share the personal data of their peers, such as family, friends, and colleagues.

Item Type: Article
Keywords: Data & Analytics, Digital, Marketing, Digital Business, Digital Marketing
Subject(s): Regulation
Date Deposited: 07 Jun 2018 13:15
Last Modified: 07 Jun 2018 13:15
Funders: N/A
URI: http://eureka.sbs.ox.ac.uk/id/eprint/6841

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