Upgrade strategies in the Thai silk industry: balancing value promotion and cultural heritage

Johri, Lalit, Patichol, Preeya and Wongsurawat, Winai (2014) Upgrade strategies in the Thai silk industry: balancing value promotion and cultural heritage. Journal of Fashion Marketing and Management, 18 (1). pp. 20-35.

Item Type: Article
Date Deposited: 17 Oct 2018 14:08
Last Modified: 17 Oct 2018 14:08
URI: http://eureka.sbs.ox.ac.uk/id/eprint/7006

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