Making 3D printing work for you: Defining Business Models for Additive Manufacturing

Holweg, Matthias, Hoberg, Kai, Pil, Frits K. and Heinen, Jakob (2016) Making 3D printing work for you: Defining Business Models for Additive Manufacturing. European Business Review.

Abstract

Companies struggle to define the value proposition 3D printing brings: While the opportunities for improving products are obvious, how to generate value from it is not. Firms need to first examine its potential and risks along three dimensions: product innovation, customisation, and complexity. Then they need to set clear boundaries for permissible customisation, and decide where to situate 3D printing within their organisation.

Item Type: Article
Date Deposited: 16 Nov 2018 16:16
Last Modified: 16 Nov 2018 16:16
URI: http://eureka.sbs.ox.ac.uk/id/eprint/7121

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