Does it pay to be really good? Addressing the shape of the relationship between social and financial performance

Barnett, Michael L. and Salomon, Robert M. (2012) Does it pay to be really good? Addressing the shape of the relationship between social and financial performance. Strategic Management Journal, 33 (11). pp. 1304-1320.

Abstract

Building on Barnett’s (2007) theoretical argument that a firm’s ability to profit from social responsibility depends upon its stakeholder influence capacity (SIC), we bring together contrasting literatures on the relationship between corporate social performance (CSP) and corporate financial performance (CFP) to hypothesize that the CSP-CFP relationship is U-shaped. Our results support that hypothesis. We find that firms with low CSP have higher CFP than firms with moderate CSP, but firms with high CSP have the highest CFP. This supports the theoretical argument that SIC underlies the ability to transform social responsibility into profit.

Item Type: Article
Keywords: corporate social performance, corporate financial performance, stakeholder influence capacity
Subject(s): Strategy; Entrepreneurship & Global business
Centre: Faculty of Strategy, Entrepreneurship and International Business
Date Deposited: 11 Oct 2011 07:21
Last Modified: 23 Oct 2015 14:05
URI: http://eureka.sbs.ox.ac.uk/id/eprint/957

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