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This essay suggests ‘Innovation Journalism’ as a useful theme through which to explore the interplay of journalism in innovation ecosystems. This involves investigating how journalism plays a part in connecting innovation with public interests and how innovation processes and innovation ecosystems interact with public attention, with news media as an actor. It may also be of interest to study in which ways journalists cover innovation processes and innovation ecosystems, the incentives that drive innovation journalism and how news organizations may be organized to perform the task. We outline examples of research project topics to illustrate how this approach can inform studies of innovation, studies of journalism as practice, and possible scopes for the research theme. Going forward, we propose to identify earlier relevant scholarly research and relevant researchers that can be attributed to this emerging research theme in Innovation Journalism.