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Items where Author is "Sarvary, Miklos"

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Article

Bart, Yakov, Stephen, Andrew T. and Sarvary, Miklos (2014) Which Products Are Best Suited To Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes And Intentions. Journal of Marketing Research, 51 (3). pp. 270-285. Link to full text available through this repository.
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Stephen, Andrew T., Yakov, Bart and Sarvary, Miklos (2013) Making Mobile Ads That Work. Harvard Business Review, December. Link to full text available through this repository.
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This list was generated on Tue Dec 10 13:01:14 2019 UTC.