Number of items: 16.
Article
Lezaun, Javier and
Schneider, Tanja
(2012)
Endless Qualifications, Restless Consumption: The Governance of Novel Foods in Europe.
Science as Culture, 21 (3).
pp. 365-391.
Link to full text available through this repository.
- Abstract
Functional foods and foods derived from genetically modified organisms represent two forms of intervention in the design of foodstuffs that have given rise to distinct political and regulatory dynamics. In Europe, regulatory agencies have tried, unsuccessfully, to affix a definitive legal meaning to these categories of food artificiality. This incomplete process of legal disambiguation has gone hand in hand with the delegation of the responsibility for overseeing new products to consumers, who are asked to continuously consider and assess the qualities of foods when making their choices in the marketplace. In the case of genetically modified foods, we have witnessed strategies of avoidance premised on the consideration of genetic modification as a blemish on the conventional character of foodstuffs. Functional foods, on the other hand, are increasingly mobilized in practices of naturalistic enhancement. What both examples have in common is the open-ended character of their respective regulatory regimes, and the continuous prodding of consumers to involve themselves more intensely in the weighing of their food choices. The result is a particular mode of market activism that we describe as restless consumption.
- Item type
- Article
- Subject(s)
- Science & technology management
- Uncontrolled keywords
- Functional foods; GM foods; Distributed governance; Restless consumption; Economy of qualities
- Centre
- Institute for Science, Innovation and Society
Schneider, Tanja and
Woolgar, Steve
(2012)
Technologies of ironic revelation: enacting consumers in neuromarkets.
Consumption, Markets and Culture, 15 (2).
pp. 169-189.
Link to full text available through this repository.
- Abstract
Neuroscience is increasingly considered a possible basis for new business and management practices. A prominent example of this trend is neuromarketing – a relatively new form of market and consumer research that applies neuroscience to marketing by employing brain imaging or measurement technology to anticipate consumers’ response to, for instance, products, packaging or advertising. In this paper, we draw attention to the ways in which certain neuromarketing technologies simultaneously reveal and enact a particular version of the consumer. The revelation is ironic in the sense that it entails the construction of a contrast between what appears to be the case – consumers’ accounts of why they prefer certain products over others – and what can be shown to be the case as a result of the application of the technology – the hidden or concealed truth. This contrast structure characterises much of the academic and popular literature on neuromarketing, and helps explain the distribution of accountability relations associated with assessments of its effectiveness.
- Item type
- Article
- Subject(s)
- Science & technology management
- Uncontrolled keywords
- science & technology management, neuromarketing, technologies of ironic revelation, consumers, accountability, market research; science and technology studies
- Centre
- UNSPECIFIED
Schneider, Tanja and
Davis, Teresa
(2010)
Advertising food in Australia: Between antinomies and
gastro-anomy.
Consumption, Markets & Culture, 13 (1).
pp. 31-41.
Link to full text available through this repository.
- Abstract
Over the past half century, consumers in Australia have increasingly been
confronted with a plethora of health food products. This paper focuses on health
food that encourages consumption through the promise of health benefits. In this
context, media representation of such food serves as a lens to explore the spread
of consumer culture in Australia. Using a historical perspective, this paper asserts
that in promoting such foods, food “experts” form an advisory nexus in an increasing
context of “gastro-anomy” that Fischler (1980) speaks of. Fifty years of advertising,
editorial content and articles are examined from the Australian Women’s Weekly.
Warde’s (1997) antinomies of tastes are used as a starting point to show how the
anxiety and risks associated with food consumption
- Item type
- Article
- Subject(s)
- Science & technology management
- Uncontrolled keywords
- Australia; health food; consumer culture; Advertising
- Centre
- Institute for Science, Innovation and Society
Schneider, Tanja and
Davis, Teresa
(2010)
Fostering a hunger for health: Food and the self in ‘The Australian Women's Weekly'.
Health Sociology Review, 19 (3).
pp. 285-303.
- Abstract
Over the past decade consumers in Australia and elsewhere have increasingly been confronted with a fast growing number of health food products. This profusion of health foods is accompanied by a proliferation in popular culture of professional nutritional advice on what is 'good to eat'. The genre of lifestyle magazines is one popular medium via which healthy practices and health foods are frequently reported. In this paper we use a visual discourse analysis of food-related editorial and advertorial content sourced from the long running and popular Australian Women's Weekly to investigate how lifestyle magazines have been one important locus for constituting health conscious consumers. Taking up a Foucauldian governmentality perspective we trace how this active, responsible conceptualization of the consumer, which we refer to 'healty food consumer', has increased in prevalence in the pages of Australian Women's Weekly over time. Based on our analysis we suggest that the editorial and advertorial content offers models of conduct to individuals about what possible preventative activities in which to engage, and plays an important role in shaping how we think about taking care of our health through eating.
- Item type
- Article
- Subject(s)
- Science & technology management
- Uncontrolled keywords
- food consumption, health sociology, governmentality, technology of the self, advertisement, Australia, lifestyle magazines, healthy food consumer
- Centre
- Institute for Science, Innovation and Society
Book Section
Davis, Teresa and
Schneider, Tanja
(2009)
From lamb's fry, three eggs and bacon to processed cereal: Kellogg's transforms the Australian breakfast landscape in the post-war years.
In:
Bamossy, Gary J.,
Askegaard, Soren,
Hogg, Margaret and
Solomon, Michael R., (eds.)
Consumer Behaviour: A European Perspective.
Prentice Hall, pp. 376-382.
ISBN 978-0273717263
Full text not available from this repository.
- Item type
- Book Section
- Subject(s)
- Science & technology management
- Uncontrolled keywords
- consumer behaviour; kelloggs; international business; food
- Centre
- UNSPECIFIED
Conference or Workshop Item
Davis, Teresa,
Schneider, Tanja and
Hogg, Margaret
(2010)
Children, Food, Health and Marketplace Dscourses in 50 years of Magazine advertising in Australia and the UK.
In: 2010 European Conference of the Association for Consumer Research, 30 June - 3 July 2010, Royal Holloway, University of London.
Link to full text available through this repository.
- Abstract
This study compares the discourses around food and the family in popular ‘women’s magazines’ in the UK and Australia in the post World War 2 period.
Advertisements for food, editorials and articles on nutrition, food, family and healthy eating are examined and analysed to map the discursive production of the consumer citizens within the regulatory device of the nuclear family over this period.
- Item type
- Conference or Workshop Item
- Subject(s)
- Science & technology management
- Centre
- Institute for Science, Innovation and Society
This list was generated on Wed Dec 11 04:02:54 2019 UTC.