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Items where Author is "Swaminathan, Vanitha"

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Number of items: 4.


Hughes, Christian, Swaminathan, Vanitha and Brooks, Gillian (2019) Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns. Journal of Marketing. (Accepted) Full text not available from this repository.

Thomaz, Felipe and Swaminathan, Vanitha (2015) What Goes Around Comes Around: Spreading Risk Through Strategic Alliances in Highly Embedded Networks. Journal of Marketing, 79 (5). pp. 63-79. Link to full text available through this repository.

Swaminathan, Vanitha, Groening, Christopher, Mittal, Vikas and Thomaz, Felipe (2014) How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm’s Long-Term Financial Performance. Journal of Service Research, 17 (2). pp. 182-194. Link to full text available through this repository.

Oxford Saïd Research Paper

Thomaz, Felipe, Stephen, Andrew T. and Swaminathan, Vanitha (2015) Using Social Media Monitoring Data to Forecast Online Word-of-Mouth Valence: A Network Autoregressive Approach. Saïd Business School Working Paper.

This list was generated on Thu Jul 9 10:53:56 2020 UTC.