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Items where Author is "Swaminathan, Vanitha"

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Number of items: 4.

Article

Hughes, Christian, Swaminathan, Vanitha and Brooks, Gillian (2019) Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns. Journal of Marketing. (Accepted) Full text not available from this repository.
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Thomaz, Felipe and Swaminathan, Vanitha (2015) What Goes Around Comes Around: Spreading Risk Through Strategic Alliances in Highly Embedded Networks. Journal of Marketing, 79 (5). pp. 63-79. Link to full text available through this repository.
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Swaminathan, Vanitha, Groening, Christopher, Mittal, Vikas and Thomaz, Felipe (2014) How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm’s Long-Term Financial Performance. Journal of Service Research, 17 (2). pp. 182-194. Link to full text available through this repository.
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Oxford Saïd Research Paper

Thomaz, Felipe, Stephen, Andrew T. and Swaminathan, Vanitha (2015) Using Social Media Monitoring Data to Forecast Online Word-of-Mouth Valence: A Network Autoregressive Approach. Saïd Business School Working Paper.
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This list was generated on Fri Dec 13 16:26:28 2019 UTC.