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Items where Saïd Business School Author is "Brooks, Gillian"

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Number of items: 2.

Article

Hughes, Christian, Swaminathan, Vanitha and Brooks, Gillian (2019) Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns. Journal of Marketing. (Accepted) Full text not available from this repository.
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Book Section

Barwise, Patrick and Brooks, Gillian (2016) The Impact of C4 Privatisation on UK Independent Production. In: Mair, John, Tait, Richard, Lloyd, David and Chesterton, Fiona, (eds.) What Price Channel 4? Abramis Publishing. ISBN 978-1845496807 Link to full text available through this repository.
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This list was generated on Mon Jul 22 11:55:10 2019 UTC.