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Items where Saïd Business School Author is "Basu, Kunal"

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Number of items: 22.

Article

Basu, Kunal, Gond, Jean-Pascal and Palazzo, Guido (2009) Reconsidering Instrumental Corporate Social Responsibility through the Mafia Metaphor. Business Ethics Quarterly, 19 (1). pp. 57-85. Link to full text available through this repository.
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Basu, Kunal and Palazzo, Guido (2008) Corporate Social Responsibility: A Process Model of Sensemaking. Academy of Management Review, 33 (1). pp. 122-136. Link to full text available through this repository.
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Basu, Kunal and Palazzo, Guido (2007) The Ethical Backlash of Corporate Branding. Journal of Business Ethics, 73 (4). pp. 333-346. Link to full text available through this repository.
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Basu, Kunal and Guo, Guo-qing (2007) The Need for Reform in Chinese Marketing Education. Ivey Business Journal, 71 (5). Link to full text available through this repository.
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Basu, Kunal (2006) Merging Brands after Mergers. California Management Review, 48 (4). pp. 28-40. Link to full text available through this repository.
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Basu, Kunal (2002) Merging Brands: Designing the post M&A portfolio. Ivey Business Journal, 67 (2). Link to full text available through this repository.
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Smith, Tasman and Basu, Kunal (2002) A View from the Top: The Impact of Market Share Dominance on Competitive Position. Journal of Brand Management, 10 (1). pp. 19-32. Link to full text available through this repository.
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Simons, Robert, Mintzberg, Henry and Basu, Kunal (2002) Memo to CEOs. Fast Company, June 2002. Link to full text available through this repository.
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Mintzberg, Henry, Simons, Robert and Basu, Kunal (2002) Beyond Selfishness. MIT Sloan Management Review, 44 (1). pp. 67-74. Link to full text available through this repository.
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Basu, Kunal (2001) The Lure of Global Brands. European Retail Digest, 29. pp. 15-16. Full text not available from this repository.
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Basu, Kunal and Weschasara, Guntalee (1998) Managing Innovation in Thai Firms: Success Requirements and Marketing Processes. Journal of Strategic Management, 1 (1). pp. 11-18. Full text not available from this repository.
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Basu, Kunal and Chattopadhyay, Amitava (1995) Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy. Canadian Journal of Administrative Sciences, 12 (4). pp. 300-313. Link to full text available through this repository.
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Dick, Alan and Basu, Kunal (1994) Customer Loyalty: Toward an Integrate Conceptual Framework. Journal of the Academy of Marketing Science, 22 (2). pp. 99-113. Link to full text available through this repository.
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Basu, Kunal (1993) Consumers’ Categorization Processes: An Examination with Two Alternative Methodological Paradigms. Journal of Consumer Psychology, 2 (2). pp. 97-121. Link to full text available through this repository.
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Gorn, Gerald, Goldberg, Marvin and Basu, Kunal (1993) Mood, Awareness, and Product Evaluation. Journal of Consumer Psychology, 2 (3). pp. 237-256. Link to full text available through this repository.
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Chattopadhyay, Amitava and Basu, Kunal (1990) Humour in Advertising: The Moderating Role of Prior Brand Evaluation. Journal of Marketing Research, 27 (4). pp. 466-476. Link to full text available through this repository.
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Cohen, Joel and Basu, Kunal (1987) Alternative Models of Categorization: Toward a Contingent Processing Framework. Journal of Consumer Research, 13 (4). pp. 455-472. Link to full text available through this repository.
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Book Section

Basu, Kunal (2000) E-Branding or Re-Branding? The Impact of E-Business on Global Branding Strategies. In: Willcocks, Leslie P. and Sauer, Christopher, (eds.) Moving to E Business: The Ultimate Practical Guide to Effective E-business. Century. ISBN 978-0712669832 Full text not available from this repository.
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Basu, Kunal (1995) Marketing Developing Society Crafts: A Framework for Analysis and Change. In: Costa, Janeen A. and Bamossy, Gary J., (eds.) Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity. Sage Publications, London, pp. 257-298. ISBN 978-0803953284 Full text not available from this repository.
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Conference or Workshop Item

Basu, Kunal and Palazzo, Guido (2005) An Inductive Typology of Corporate Social Responsibility. In: Proceedings of the Academy of Management Conference, Hawaii. Link to full text available through this repository.
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Basu, Kunal (2002) Crafts of Conflict: Impact of Civil Wars on Indigenous Crafts. In: Proceedings of the International Conference on Marketing and Development, 2002. Full text not available from this repository.
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Basu, Kunal (1999) Authenticity and Cultural Globalisation. In: Association for Consumer Research Proceedings. Full text not available from this repository.
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This list was generated on Sat Nov 16 17:53:41 2019 UTC.