Items where Keyword is "marketing" (Publications)

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Number of items: 33.

Bart, Yakov, Stephen, Andrew T. and Sarvary, Miklos (2014) Which Products Are Best Suited To Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes And Intentions. Journal of Marketing Research, 51 (3). pp. 270-285.

Basu, Kunal and Chattopadhyay, Amitava (1995) Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy. Canadian Journal of Administrative Sciences, 12 (4). pp. 300-313.

Basu, Kunal and Guo, Guo-qing (2007) The Need for Reform in Chinese Marketing Education. Ivey Business Journal, 71 (5).

Chae, Inyoung, Stephen, Andrew T., Bart, Yakov and Yao, Dai (2016) Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns. Marketing Science, 36 (1). pp. 89-104.

Crolic, Cammy and Janiszewski, Chris (2016) Hedonic Escalation: When Food Just Tastes Better and Better. Journal of Consumer Research, 43 (3). pp. 388-406.

Deighton, John, Goldenberg, Jacob and Stephen, Andrew T. (2017) Introduction to Special Issue: The Consumer in a Connected World. Journal of the Association of Consumer Research, 2 (2). pp. 137-139.

Dolan, Catherine, Ryus, Caitlin, Dopson, Sue, Montgomery, Paul and Scott, Linda (2014) A blind spot in girls' education: Menarche and its webs of exclusion in Ghana. Journal of International Development, 26 (5). pp. 643-657.

Hadi, Rhonda and Block, Lauren (2014) I take therefore I choose? The impact of active vs. passive acquisition on food consumption. Appetite, 80 (1). pp. 168-173.

Hildebrand, Diogo, Harding, R.Dustin and Hadi, Rhonda (2018) Culturally-Contingent Cravings: How Holistic Thinking Increases Susceptibility to Occasion-Setting Cues in Food Appeals. Journal of Consumer Psychology. (Accepted)

Hirschman, Elizabeth, Scott, Linda and Wells, William (1998) A Model of Product Discourse: Linking Consumer Practice to Cultural Texts. Journal of Advertising, 27 (1). pp. 33-50.

Lamberton, Cait Poynor and Stephen, Andrew T. (2016) A Thematic Exploration of Digital, Social Media, and Mobile Marketing Research’s Evolution from 2000 to 2015 and an Agenda for Future Research. Journal of Marketing, 80 (6). pp. 146-172.

McNulty, Terry and Whittington, Richard (1992) Putting the Marketing into R&D. Marketing Intelligence and Planning, 10 (9). pp. 10-16.

McNulty, Terry, Whittington, Richard, Whipp, Richard and Kitchener, Martin (1994) Implementing Marketing in NHS Hospitals. Public Money and Management, 14 (3). pp. 51-57.

Nicholls, Alex (2002) Strategic Options in Fair Trade Retailing. International Journal of Retail and Distribution Management, 30 (1). pp. 6-17.

Nicholls, Alex and Alexander, A (2006) Rediscovering Consumer-Producer Involvement: A Network Perspective on Fair Trade Marketing in the UK. European Journal of Marketing, 40 (11-12). pp. 1236-1253.

Noe, Thomas and Parker, Geoffrey (2005) Winner take all: Competition, strategy, and the structure of returns in the internet economy. Journal of Economics and Management Strategy, 14 (1). pp. 141-164.

Normann, Richard and Ramírez, Rafael (1993) From value chain to value constellation: designing interactive strategy. Harvard Business Review, 71 (4). pp. 65-77.

Oliver, Nick, Schab, Lee and Holweg, Matthias (2007) Lean Thinking and Premium Brands: Conflict or Complement? Journal of Asian Natural Products Research, 45 (16). pp. 3723-3739.

Puccinelli, Nancy (2011) Too much Christmas turns shoppers away. Marketing Daily, 07/12/11.

Puccinelli, Nancy, Chandrashekaran, Rajesh, Grewal, Dhruv and Suri, Rajneesh (2013) Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions. Journal of Retailing, 89 (2). pp. 115-125.

Puccinelli, Nancy, Motyka, Scott and Grewal, Dhruv (2010) Can you Trust a Customer's Expression? Insights into Nonverbal Communication in the Retail Context. Psychology & Marketing, 27 (10). pp. 964-988.

Puccinelli, Nancy, Wilcox, Keith and Grewal, Dhruv (2015) Consumers' Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context. Journal of Marketing, 79 (2). pp. 1-18.

Reynolds, Jonathan (1995) Database Marketing and Customer Loyalty: Examining the Evidence. European Retail Digest, 1995 (7). pp. 31-38.

Reynolds, Jonathan and Hristov, Latchezar (2015) Perceptions and Practices of Innovation in Retailing: challenges of definition and measurement. International Journal of Retail and Distribution Management, 42 (3). pp. 126-147.

Scott, Linda (1993) Fresh Lipstick: Rethinking the Images of Women in Advertising. Media Studies Journal. pp. 144-155.

Stephen, Andrew T. (2017) Here Comes the Hyper-Connected Augmented Consumer. GFK Marketing Intelligence Review, 9 (2). pp. 10-17.

Stephen, Andrew T. (2016) The Role of Digital and Social Media Marketing in Consumer Behavior. Current Opinion in Psychology, 10. pp. 17-21.

Stephen, Andrew T. and Zubcsek, Peter P. (2015) People Offer Better Ideas When They Can’t See What Others Suggest. Harvard Business Review, 24th July.

Stephen, Andrew T., Zubcsek, Peter P. and Goldenberg, Jacob (2016) Lower Connectivity Is Better: The Effects Of Network Structure On Customer Innovativeness In Interdependent Ideation Tasks. Journal of Marketing Research, 53 (2). pp. 263-279.

Tharp, Marye and Scott, Linda (1990) The Role of Marketing Processes in Making Cultural Meanings. Journal of Macromarketing, 10 (2). pp. 47-60.

Thomaz, Felipe and Swaminathan, Vanitha (2015) What Goes Around Comes Around: Spreading Risk Through Strategic Alliances in Highly Embedded Networks. Journal of Marketing, 79 (5). pp. 63-79.

Vulkan, Nir and Mahmood, Ammara (2018) Do Small Firms Pay to Stay? An Experimental Investigation. Journal of Marketing Behavior (Forthcoming). (Accepted)

Zhang, Yuchi, Trusov, Michael, Stephen, Andrew T. and Jamal, Zainab (2017) Online Shopping and Social Media: Friends or Foes? Journal of Marketing, 81 (6). pp. 24-41.

This list was generated on Sat Aug 15 07:24:08 2020 UTC.