Items where Keyword is "Advertising" (Publications and Working Papers)

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Number of items: 8.

C

Chattopadhyay, Amitava and Basu, Kunal (1990) Humour in Advertising: The Moderating Role of Prior Brand Evaluation. Journal of Marketing Research, 27 (4). pp. 466-476. Link to full text available through this repository.
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H

Hirschman, Elizabeth, Scott, Linda and Wells, William (1998) A Model of Product Discourse: Linking Consumer Practice to Cultural Texts. Journal of Advertising, 27 (1). pp. 33-50. Full text not available from this repository.
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O

Otnes, Cele and Scott, Linda (1996) Something Old, Something New: Exploring the Interaction between Ritual and Advertising. Journal of Advertising, 25 (1). pp. 33-50. Full text not available from this repository.
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S

Schneider, Tanja and Davis, Teresa (2010) Advertising food in Australia: Between antinomies and gastro-anomy. Consumption, Markets & Culture, 13 (1). pp. 31-41. Link to full text available through this repository.
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Scott, Linda (2005) Advertising and the Querulous Canvas. Advertising & Society Review, 6 (4). Link to full text available through this repository.
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Scott, Linda (1991) For the Rest of Us: A Reader-Oriented Interpretation of Apple's '1984' Commercial. Journal of Popular Culture, 25 (1). pp. 67-81. Link to full text available through this repository.
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Scott, Linda (1990) Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising. Journal of Consumer Research, 17 (2). pp. 223-236. Link to full text available through this repository.
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Scott, Linda (2009) Warring Images: Women and Fashion in World War II. Advertising & Society Review, 10 (2). Link to full text available through this repository.
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This list was generated on Sat Sep 23 19:48:30 2017 WEST.