Items where Keyword is "Advertising research" (Publications and Working Papers)

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Number of items: 2.

H

Hirschman, Elizabeth, Scott, Linda and Wells, William (1998) A Model of Product Discourse: Linking Consumer Practice to Cultural Texts. Journal of Advertising, 27 (1). pp. 33-50. Full text not available from this repository.
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S

Scott, Linda (1994) Images in Advertising: The Need for a Theory of Visual Rhetoric. Journal of Consumer Research, 21 (2). pp. 252-273. Full text not available from this repository.
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This list was generated on Fri Nov 17 21:05:28 2017 WET.