Items where Keyword is "Brand choice" (Publications and Working Papers)

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Number of items: 2.

B

Basu, Kunal (1993) Consumers’ Categorization Processes: An Examination with Two Alternative Methodological Paradigms. Journal of Consumer Psychology, 2 (2). pp. 97-121. Link to full text available through this repository.
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S

Scott, Linda (1994) The Bridge from Text to Mind: Adapting Reader-Response Theory for Consumer Research. Journal of Consumer Research, 21 (3). pp. 461-480. Link to full text available through this repository.
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This list was generated on Mon Sep 25 14:12:01 2017 WEST.