Items where Keyword is "Brand name products" (Publications and Working Papers)

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Number of items: 2.

B

Basu, Kunal (2006) Merging Brands after Mergers. California Management Review, 48 (4). pp. 28-40. Full text not available from this repository.
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C

Chattopadhyay, Amitava and Basu, Kunal (1990) Humour in Advertising: The Moderating Role of Prior Brand Evaluation. Journal of Marketing Research, 27 (4). pp. 466-476. Link to full text available through this repository.
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This list was generated on Sat Nov 18 08:26:30 2017 WET.