Items where Keyword is "Brand name products" (Publications and Working Papers)

Up a level
Export as [feed] RSS
Group by: Creators | Item Type | No Grouping
Jump to: B | C
Number of items: 2.


Basu, Kunal (2006) Merging Brands after Mergers. California Management Review, 48 (4). pp. 28-40. Full text not available from this repository.


Chattopadhyay, Amitava and Basu, Kunal (1990) Humour in Advertising: The Moderating Role of Prior Brand Evaluation. Journal of Marketing Research, 27 (4). pp. 466-476. Link to full text available through this repository.

This list was generated on Mon May 28 04:47:02 2018 WET.