Items where Keyword is "Consumer Behaviour" (Publications and Working Papers)

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Scott, Linda (1990) Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising. Journal of Consumer Research, 17 (2). pp. 223-236. Link to full text available through this repository.

This list was generated on Mon Jun 25 11:02:42 2018 WEST.