Items where Keyword is "Consumer Behaviour" (Publications and Working Papers)

Up a level
Export as [feed] RSS
Group by: Creators | Item Type | No Grouping
Jump to: S
Number of items: 1.

S

Scott, Linda (1990) Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising. Journal of Consumer Research, 17 (2). pp. 223-236. Link to full text available through this repository.
+

This list was generated on Tue Sep 26 12:02:07 2017 WEST.