Items where Keyword is "Consumer behavior" (Publications and Working Papers)

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Number of items: 5.

B

Basu, Kunal (1993) Consumers’ Categorization Processes: An Examination with Two Alternative Methodological Paradigms. Journal of Consumer Psychology, 2 (2). pp. 97-121. Link to full text available through this repository.
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D

Dick, Alan and Basu, Kunal (1994) Customer Loyalty: Toward an Integrate Conceptual Framework. Journal of the Academy of Marketing Science, 22 (2). pp. 99-113. Link to full text available through this repository.
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G

Gorn, Gerald, Goldberg, Marvin and Basu, Kunal (1993) Mood, Awareness, and Product Evaluation. Journal of Consumer Psychology, 2 (3). pp. 237-256. Link to full text available through this repository.
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P

Puccinelli, Nancy, Goodstein, Ronnie, Grewal, Dhruv, Price, Rob, Raghubir, Priya and Stewart, David (2009) Customer Experience Management in Retailing: Understanding the Buying Process. Journal of Retailing, 85 (1). pp. 15-30. Link to full text available through this repository.
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S

Scott, Linda, Williams, Jerome, Baker, Stacey, Brace-Govan, Jan, Downey, Hilary, Hakstian, Anne-Marie, Henderson, Geraldine, Loroz, Peggy and Webb, David (2011) Beyond Poverty: Social Justice in a Global Marketplace. Journal of Public Policy & Marketing, 30 (1). pp. 39-46. Link to full text available through this repository.
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This list was generated on Tue Sep 26 11:46:52 2017 WEST.