Items where Keyword is "Consumer research" (Publications and Working Papers)

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Number of items: 4.

B

Basu, Kunal (1993) Consumers’ Categorization Processes: An Examination with Two Alternative Methodological Paradigms. Journal of Consumer Psychology, 2 (2). pp. 97-121. Link to full text available through this repository.
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G

Gorn, Gerald, Goldberg, Marvin and Basu, Kunal (1993) Mood, Awareness, and Product Evaluation. Journal of Consumer Psychology, 2 (3). pp. 237-256. Link to full text available through this repository.
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S

Scott, Linda (1994) The Bridge from Text to Mind: Adapting Reader-Response Theory for Consumer Research. Journal of Consumer Research, 21 (3). pp. 461-480. Link to full text available through this repository.
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Scott, Linda (1994) Images in Advertising: The Need for a Theory of Visual Rhetoric. Journal of Consumer Research, 21 (2). pp. 252-273. Full text not available from this repository.
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This list was generated on Tue Sep 26 03:48:05 2017 WEST.