Items where Keyword is "Consumers' preferences" (Publications and Working Papers)

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Number of items: 2.

B

Basu, Kunal (1993) Consumers’ Categorization Processes: An Examination with Two Alternative Methodological Paradigms. Journal of Consumer Psychology, 2 (2). pp. 97-121. Link to full text available through this repository.
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G

Gorn, Gerald, Goldberg, Marvin and Basu, Kunal (1993) Mood, Awareness, and Product Evaluation. Journal of Consumer Psychology, 2 (3). pp. 237-256. Link to full text available through this repository.
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This list was generated on Sun Nov 19 12:18:00 2017 WET.