Items where Keyword is "Corporate branding" (Publications and Working Papers)

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Basu, Kunal and Palazzo, Guido (2007) The Ethical Backlash of Corporate Branding. Journal of Business Ethics, 73 (4). pp. 333-346. Link to full text available through this repository.
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This list was generated on Tue Nov 21 09:49:04 2017 WET.