Items where Keyword is "Customer loyalty" (Publications and Working Papers)

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Dick, Alan and Basu, Kunal (1994) Customer Loyalty: Toward an Integrate Conceptual Framework. Journal of the Academy of Marketing Science, 22 (2). pp. 99-113. Link to full text available through this repository.
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This list was generated on Wed Nov 22 20:07:40 2017 WET.