Items where Keyword is "Digital Marketing" (Publications and Working Papers)

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Grewal, Lauren, Stephen, Andrew T. and Coleman, Nicole Verrochi When Posting About Products in Social Media Backfires: The Negative Effects of Consumer Identity-Signaling on Product Interest. Journal of Marketing Research. (Accepted) Link to full text available through this repository.


Kamleitner, Bernadette, Mitchell, Vincent, Stephen, Andrew T. and Kolah, Ardi (2018) Your Customers May Be the Weakest Link in Your Data Privacy Defenses. MIT Sloan Management Review. Full text availability may be restricted.

This list was generated on Mon Jun 24 17:06:07 2019 UTC.