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Items where Keyword is "Digital Marketing" (Publications and Working Papers)

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Number of items: 2.

G

Grewal, Lauren, Stephen, Andrew T. and Coleman, Nicole Verrochi When Posting About Products in Social Media Backfires: The Negative Effects of Consumer Identity-Signaling on Product Interest. Journal of Marketing Research. (Accepted) Link to full text available through this repository.
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K

Kamleitner, Bernadette, Mitchell, Vincent, Stephen, Andrew T. and Kolah, Ardi (2018) Your Customers May Be the Weakest Link in Your Data Privacy Defenses. MIT Sloan Management Review. Full text availability may be restricted.
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This list was generated on Wed Sep 18 20:31:50 2019 UTC.