Items where Keyword is "Marketing" (Publications and Working Papers)

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Number of items: 4.

H

Hadi, Rhonda and Block, Lauren (2014) I take therefore I choose? The impact of active vs. passive acquisition on food consumption. Appetite, 80. pp. 168-173. Link to full text available through this repository.
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L

Lamberton, Cait Poynor and Stephen, Andrew T. (2016) A Thematic Exploration of Digital, Social Media, and Mobile Marketing Research’s Evolution from 2000 to 2015 and an Agenda for Future Research. Journal of Marketing, 80 (6). pp. 146-172. Full text availability may be restricted.
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O

Oliver, Nick, Schab, Lee and Holweg, Matthias (2007) Lean Thinking and Premium Brands: Conflict or Complement? Journal of Asian Natural Products Research, 45 (16). pp. 3723-3739. Link to full text available through this repository.
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R

Reynolds, Jonathan and Hristov, Latchezar (2015) Perceptions and Practices of Innovation in Retailing: challenges of definition and measurement. International Journal of Retail and Distribution Management, 42 (3). pp. 126-147. Link to full text available through this repository.
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This list was generated on Tue Jan 16 16:16:37 2018 WET.