Items where Keyword is "Print advertising" (Publications and Working Papers)

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Scott, Linda (1994) The Bridge from Text to Mind: Adapting Reader-Response Theory for Consumer Research. Journal of Consumer Research, 21 (3). pp. 461-480. Link to full text available through this repository.

Scott, Linda (1994) Images in Advertising: The Need for a Theory of Visual Rhetoric. Journal of Consumer Research, 21 (2). pp. 252-273. Full text not available from this repository.

This list was generated on Thu Mar 22 13:39:07 2018 WET.