Items where Keyword is "Social Media" (Publications and Working Papers)

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Number of items: 4.

C

Chae, Inyoung, Stephen, Andrew T., Bart, Yakov and Yao, Dai Spillover Effects In Seeded Word-Of-Mouth Marketing Campaigns. Marketing Science. (Accepted)
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Chae, Inyoung, Stephen, Andrew T., Bart, Yakov and Yao, Dai (2016) Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns. Marketing Science, 36 (1). pp. 89-104. Link to full text available through this repository.
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S

Stephen, Andrew T. and Galak, Jeff (2012) The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace. Journal of Marketing Research, 49 (5). pp. 624-639. Link to full text available through this repository.
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T

Toubia, Olivier and Stephen, Andrew T. (2013) Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? Marketing Science, 32 (3). pp. 365-367. Link to full text available through this repository.
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This list was generated on Fri Sep 22 12:42:32 2017 WEST.