Items where Keyword is "Spillover Effects" (Publications and Working Papers)

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Chae, Inyoung, Stephen, Andrew T., Bart, Yakov and Yao, Dai Spillover Effects In Seeded Word-Of-Mouth Marketing Campaigns. Marketing Science. (Accepted)
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Chae, Inyoung, Stephen, Andrew T., Bart, Yakov and Yao, Dai (2016) Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns. Marketing Science, 36 (1). pp. 89-104. Link to full text available through this repository.
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This list was generated on Sat Sep 23 01:17:47 2017 WEST.