Items where Keyword is "Viral Marketing" (Publications and Working Papers)

Up a level
Export as [feed] RSS
Group by: Creators | Item Type | No Grouping
Jump to: C
Number of items: 1.


Chae, Inyoung, Stephen, Andrew T., Bart, Yakov and Yao, Dai (2016) Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns. Marketing Science, 36 (1). pp. 89-104. Link to full text available through this repository.

This list was generated on Sun Jun 24 21:02:46 2018 WEST.