Items where Keyword is "Wit & humor in advertising" (Publications and Working Papers)

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Chattopadhyay, Amitava and Basu, Kunal (1990) Humour in Advertising: The Moderating Role of Prior Brand Evaluation. Journal of Marketing Research, 27 (4). pp. 466-476. Link to full text available through this repository.
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This list was generated on Wed Sep 20 06:48:48 2017 WEST.