Items where Keyword is "Word of mouth" (Publications and Working Papers)

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Stephen, Andrew T. and Lehmann, Donald R. (2016) How Word-Of-Mouth Transmission Encouragement Affects Consumers' Transmission Decisions, Receiver Selection, and Diffusion Speed. International Journal of Research in Marketing, 33 (4). pp. 755-766. Full text availability may be restricted.
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This list was generated on Wed Sep 20 06:48:30 2017 WEST.