Items where Keyword is "advertising" (Publications and Working Papers)

Up a level
Export as [feed] RSS
Group by: Creators | Item Type | No Grouping
Jump to: B | D | N | P | S
Number of items: 7.

B

Barnett, Michael L. (2006) Waves of collectivizing: A dynamic model of competition and cooperation over the life of an industry. Corporate Reputation Review, 8 (4). pp. 272-292. Full text not available from this repository.
+

Barnett, Michael L., Boyle, Elizabeth and Gardberg, Naomi A (2000) Towards one vision, one voice: A review essay of the 3rd International Conference on Corporate Reputation, Image and Competitiveness. Corporate Reputation Review, 3 (2). pp. 101-111. Link to full text available through this repository.
+

D

Dolan, Catherine and Johnstone-Louis, Mary (2009) Bargaining with God: Religion, Advertising and Commercial Success in Kenya. Advertising & Society Review, 10 (4). Link to full text available through this repository.
+

N

Noe, Thomas and Parker, Geoffrey (2005) Winner take all: Competition, strategy, and the structure of returns in the internet economy. Journal of Economics & Management Strategy, 14 (1). pp. 141-164. Link to full text available through this repository.
+

P

Puccinelli, Nancy, Wilcox, Keith and Grewal, Dhruv (2015) Consumers' Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context. Journal of Marketing, 79 (2). pp. 1-18. Link to full text available through this repository.
+

S

Scott, Linda (1993) Fresh Lipstick: Rethinking the Images of Women in Advertising. Media Studies Journal. pp. 144-155. Full text not available from this repository.
+

Stephen, Andrew T., Yakov, Bart and Sarvary, Miklos (2013) Making Mobile Ads That Work. Harvard Business Review, December. Link to full text available through this repository.
+

This list was generated on Sun Nov 19 10:36:36 2017 WET.