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Items where Keyword is "digital/internet/interactive marketing" (Publications and Working Papers)

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Puccinelli, Nancy, Wilcox, Keith and Grewal, Dhruv (2015) Consumers' Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context. Journal of Marketing, 79 (2). pp. 1-18. Link to full text available through this repository.
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This list was generated on Sat Sep 21 20:05:06 2019 UTC.