Items where Keyword is "electronic word-of-mouth" (Publications and Working Papers)

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Xun, Jiyao and Reynolds, Jonathan (2010) Applying netnography to market research: the case of the online forum. Journal of Targeting, Measurement and Analysis for Marketing, 18. pp. 17-31. Full text availability may be restricted.
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This list was generated on Fri Sep 22 23:27:37 2017 WEST.