Items where Keyword is "electronic word-of-mouth" (Publications and Working Papers)

Up a level
Export as [feed] RSS
Group by: Creators | Item Type | No Grouping
Jump to: X
Number of items: 1.


Xun, Jiyao and Reynolds, Jonathan (2010) Applying netnography to market research: the case of the online forum. Journal of Targeting, Measurement and Analysis for Marketing, 18. pp. 17-31. Full text availability may be restricted.

This list was generated on Sun Feb 25 01:53:28 2018 WET.