Items where Keyword is "marketing" (Publications and Working Papers)

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Number of items: 33.

B

Bart, Yakov, Stephen, Andrew T. and Sarvary, Miklos (2014) Which Products Are Best Suited To Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes And Intentions. Journal of Marketing Research, 51 (3). pp. 270-285. Link to full text available through this repository.
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Basu, Kunal and Chattopadhyay, Amitava (1995) Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy. Canadian Journal of Administrative Sciences, 12 (4). pp. 300-313. Link to full text available through this repository.
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Basu, Kunal and Guo, Guo-qing (2007) The Need for Reform in Chinese Marketing Education. Ivey Business Journal, 71 (5). Full text not available from this repository.
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C

Chae, Inyoung, Stephen, Andrew T., Bart, Yakov and Yao, Dai (2016) Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns. Marketing Science, 36 (1). pp. 89-104. Link to full text available through this repository.
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Crolic, Cammy and Janiszewski, Chris (2016) Hedonic Escalation: When Food Just Tastes Better and Better. Journal of Consumer Research, 43 (3). pp. 388-406.
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D

Deighton, John, Goldenberg, Jacob and Stephen, Andrew T. (2017) Introduction to Special Issue: The Consumer in a Connected World. Journal of the Association of Consumer Research, 2 (2). pp. 137-139.
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Dolan, Catherine, Ryus, Caitlin, Dopson, Sue, Montgomery, Paul and Scott, Linda (2014) A blind spot in girls' education: Menarche and its webs of exclusion in Ghana. Journal of International Development, 26 (5). pp. 643-657. Link to full text available through this repository.
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H

Hadi, Rhonda and Block, Lauren (2014) I take therefore I choose? The impact of active vs. passive acquisition on food consumption. Appetite, 80. pp. 168-173. Link to full text available through this repository.
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Hildebrand, Diogo, Harding, R.Dustin and Hadi, Rhonda (2018) Culturally-Contingent Cravings: How Holistic Thinking Increases Susceptibility to Occasion-Setting Cues in Food Appeals. Journal of Consumer Psychology. (Accepted) Full text availability may be restricted.
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Hirschman, Elizabeth, Scott, Linda and Wells, William (1998) A Model of Product Discourse: Linking Consumer Practice to Cultural Texts. Journal of Advertising, 27 (1). pp. 33-50. Full text not available from this repository.
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L

Lamberton, Cait Poynor and Stephen, Andrew T. (2016) A Thematic Exploration of Digital, Social Media, and Mobile Marketing Research’s Evolution from 2000 to 2015 and an Agenda for Future Research. Journal of Marketing, 80 (6). pp. 146-172. Full text availability may be restricted.
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M

McNulty, Terry and Whittington, Richard (1992) Putting the Marketing into R&D. Marketing Intelligence and Planning, 10 (9). pp. 10-16. Link to full text available through this repository.
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McNulty, Terry, Whittington, Richard, Whipp, Richard and Kitchener, Martin (1994) Implementing Marketing in NHS Hospitals. Public Money and Management, 14 (3). pp. 51-57. Link to full text available through this repository.
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N

Nicholls, Alex (2002) Strategic Options in Fair Trade Retailing. International Journal of Retail & Distribution Management, 30 (1). pp. 6-17. Link to full text available through this repository.
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Nicholls, Alex and Alexander, A (2006) Rediscovering Consumer-Producer Involvement: A Network Perspective on Fair Trade Marketing in the UK. European Journal of Marketing, 40 (11-12). pp. 1236-1253. Link to full text available through this repository.
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Noe, Thomas and Parker, Geoffrey (2005) Winner take all: Competition, strategy, and the structure of returns in the internet economy. Journal of Economics & Management Strategy, 14 (1). pp. 141-164. Link to full text available through this repository.
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Normann, Richard and Ramírez, Rafael (1993) From value chain to value constellation: designing interactive strategy. Harvard Business Review, 71 (4). pp. 65-77. Full text not available from this repository.
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O

Oliver, Nick, Schab, Lee and Holweg, Matthias (2007) Lean Thinking and Premium Brands: Conflict or Complement? Journal of Asian Natural Products Research, 45 (16). pp. 3723-3739. Link to full text available through this repository.
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P

Puccinelli, Nancy (2011) Too much Christmas turns shoppers away. Marketing Daily, 07/12/11. Link to full text available through this repository.
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Puccinelli, Nancy, Chandrashekaran, Rajesh, Grewal, Dhruv and Suri, Rajneesh (2013) Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions. Journal of Retailing, 89 (2). pp. 115-125. Link to full text available through this repository.
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Puccinelli, Nancy, Motyka, Scott and Grewal, Dhruv (2010) Can you Trust a Customer's Expression? Insights into Nonverbal Communication in the Retail Context. Psychology & Marketing, 27 (10). pp. 964-988. Link to full text available through this repository.
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Puccinelli, Nancy, Wilcox, Keith and Grewal, Dhruv (2015) Consumers' Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context. Journal of Marketing, 79 (2). pp. 1-18. Link to full text available through this repository.
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R

Reynolds, Jonathan (1995) Database Marketing and Customer Loyalty: Examining the Evidence. European Retail Digest, 1995 (7). pp. 31-38. Full text not available from this repository.
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Reynolds, Jonathan and Hristov, Latchezar (2015) Perceptions and Practices of Innovation in Retailing: challenges of definition and measurement. International Journal of Retail and Distribution Management, 42 (3). pp. 126-147. Link to full text available through this repository.
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S

Scott, Linda (1993) Fresh Lipstick: Rethinking the Images of Women in Advertising. Media Studies Journal. pp. 144-155. Full text not available from this repository.
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Stephen, Andrew T. (2017) Here Comes the Hyper-Connected Augmented Consumer. Marketing Intelligence Review, 9 (2).
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Stephen, Andrew T. (2016) The Role of Digital and Social Media Marketing in Consumer Behavior. Current Opinion in Psychology, 10. pp. 17-21.
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Stephen, Andrew T. and Zubcsek, Peter P. (2015) People Offer Better Ideas When They Can’t See What Others Suggest. Harvard Business Review, 24th July. Link to full text available through this repository.
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Stephen, Andrew T., Zubcsek, Peter P. and Goldenberg, Jacob (2016) Lower Connectivity Is Better: The Effects Of Network Structure On Customer Innovativeness In Interdependent Ideation Tasks. Journal of Marketing Research. Link to full text available through this repository.
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T

Tharp, Marye and Scott, Linda (1990) The Role of Marketing Processes in Making Cultural Meanings. Journal of Macromarketing, 10 (2). pp. 47-60. Link to full text available through this repository.
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Thomaz, Felipe and Swaminathan, Vanitha (2015) What Goes Around Comes Around: Spreading Risk Through Strategic Alliances in Highly Embedded Networks. Journal of Marketing, 79 (5). pp. 63-79. Link to full text available through this repository.
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V

Vulkan, Nir and Mahmood, Ammara (2018) Do Small Firms Pay to Stay? An Experimental Investigation. Journal of Marketing Behavior (Forthcoming). (Accepted) Full text availability may be restricted.
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Z

Zhang, Yuchi, Trusov, Michael, Stephen, Andrew T. and Jamal, Zainab (2017) Online Shopping and Social Media: Friends or Foes? Journal of Marketing. (Accepted) Full text availability may be restricted.
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This list was generated on Tue Jun 19 09:29:41 2018 WEST.