Items where Keyword is "marketing" (Publications and Working Papers)

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Number of items: 22.

B

Bart, Yakov, Stephen, Andrew T. and Sarvary, Miklos (2014) Which Products Are Best Suited To Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes And Intentions. Journal of Marketing Research, 51 (3). pp. 270-285. Link to full text available through this repository.
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Basu, Kunal and Chattopadhyay, Amitava (1995) Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy. Canadian Journal of Administrative Sciences, 12 (4). pp. 300-313. Link to full text available through this repository.
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Basu, Kunal and Guo, Guo-qing (2007) The Need for Reform in Chinese Marketing Education. Ivey Business Journal, 71 (5). Full text not available from this repository.
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D

Dolan, Catherine, Ryus, Caitlin, Dopson, Sue, Montgomery, Paul and Scott, Linda (2014) A blind spot in girls' education: Menarche and its webs of exclusion in Ghana. Journal of International Development, 26 (5). pp. 643-657. Link to full text available through this repository.
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H

Hirschman, Elizabeth, Scott, Linda and Wells, William (1998) A Model of Product Discourse: Linking Consumer Practice to Cultural Texts. Journal of Advertising, 27 (1). pp. 33-50. Full text not available from this repository.
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M

McNulty, Terry and Whittington, Richard (1992) Putting the Marketing into R&D. Marketing Intelligence and Planning, 10 (9). pp. 10-16. Link to full text available through this repository.
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McNulty, Terry, Whittington, Richard, Whipp, Richard and Kitchener, Martin (1994) Implementing Marketing in NHS Hospitals. Public Money and Management, 14 (3). pp. 51-57. Link to full text available through this repository.
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N

Nicholls, Alex (2002) Strategic Options in Fair Trade Retailing. International Journal of Retail & Distribution Management, 30 (1). pp. 6-17. Link to full text available through this repository.
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Nicholls, Alex and Alexander, A (2006) Rediscovering Consumer-Producer Involvement: A Network Perspective on Fair Trade Marketing in the UK. European Journal of Marketing, 40 (11-12). pp. 1236-1253. Link to full text available through this repository.
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Noe, Thomas and Parker, Geoffrey (2005) Winner take all: Competition, strategy, and the structure of returns in the internet economy. Journal of Economics & Management Strategy, 14 (1). pp. 141-164. Link to full text available through this repository.
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Normann, Richard and Ramírez, Rafael (1993) From value chain to value constellation: designing interactive strategy. Harvard Business Review, 71 (4). pp. 65-77. Full text not available from this repository.
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P

Puccinelli, Nancy (2011) Too much Christmas turns shoppers away. Marketing Daily, 07/12/11. Link to full text available through this repository.
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Puccinelli, Nancy, Chandrashekaran, Rajesh, Grewal, Dhruv and Suri, Rajneesh (2013) Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions. Journal of Retailing, 89 (2). pp. 115-125. Link to full text available through this repository.
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Puccinelli, Nancy, Motyka, Scott and Grewal, Dhruv (2010) Can you Trust a Customer's Expression? Insights into Nonverbal Communication in the Retail Context. Psychology & Marketing, 27 (10). pp. 964-988. Link to full text available through this repository.
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Puccinelli, Nancy, Wilcox, Keith and Grewal, Dhruv (2015) Consumers' Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context. Journal of Marketing, 79 (2). pp. 1-18. Link to full text available through this repository.
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R

Reynolds, Jonathan (1995) Database Marketing and Customer Loyalty: Examining the Evidence. European Retail Digest, 1995 (7). pp. 31-38. Full text not available from this repository.
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S

Scott, Linda (1993) Fresh Lipstick: Rethinking the Images of Women in Advertising. Media Studies Journal. pp. 144-155. Full text not available from this repository.
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Stephen, Andrew T. (2016) The Role of Digital and Social Media Marketing in Consumer Behavior. Current Opinion in Psychology, 10. pp. 17-21.
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Stephen, Andrew T. and Zubcsek, Peter P. (2015) People Offer Better Ideas When They Can’t See What Others Suggest. Harvard Business Review, 24th July. Link to full text available through this repository.
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Stephen, Andrew T., Zubcsek, Peter P. and Goldenberg, Jacob (2016) Lower Connectivity Is Better: The Effects Of Network Structure On Customer Innovativeness In Interdependent Ideation Tasks. Journal of Marketing Research. Link to full text available through this repository.
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T

Tharp, Marye and Scott, Linda (1990) The Role of Marketing Processes in Making Cultural Meanings. Journal of Macromarketing, 10 (2). pp. 47-60. Link to full text available through this repository.
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Thomaz, Felipe and Swaminathan, Vanitha (2015) What Goes Around Comes Around: Spreading Risk Through Strategic Alliances in Highly Embedded Networks. Journal of Marketing, 79 (5). pp. 63-79. Link to full text available through this repository.
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This list was generated on Wed Nov 22 03:29:11 2017 WET.