Items where Keyword is "mobile advertising" (Publications and Working Papers)

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Bart, Yakov, Stephen, Andrew T. and Sarvary, Miklos (2014) Which Products Are Best Suited To Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes And Intentions. Journal of Marketing Research, 51 (3). pp. 270-285. Link to full text available through this repository.
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This list was generated on Wed Nov 22 03:36:18 2017 WET.