Items where Keyword is "mobile advertising" (Publications and Working Papers)

Up a level
Export as [feed] RSS
Group by: Creators | Item Type | No Grouping
Jump to: B
Number of items: 1.


Bart, Yakov, Stephen, Andrew T. and Sarvary, Miklos (2014) Which Products Are Best Suited To Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes And Intentions. Journal of Marketing Research, 51 (3). pp. 270-285. Link to full text available through this repository.

This list was generated on Tue Jun 19 09:26:38 2018 WEST.