Items where Keyword is "word of mouth" (Publications and Working Papers)

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Number of items: 2.


Libai, Barak, Bolton, Ruth, Bügel, Marnix S., de Ruyter, Ko, Götz, Oliver, Risselada, Hans and Stephen, Andrew T. (2010) Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research. Journal of Service Research, 13 (3). pp. 267-282. Link to full text available through this repository.


Stephen, Andrew T. and Lehmann, Donald R. (2016) How Word-Of-Mouth Transmission Encouragement Affects Consumers' Transmission Decisions, Receiver Selection, and Diffusion Speed. International Journal of Research in Marketing, 33 (4). pp. 755-766. Full text availability may be restricted.

This list was generated on Sat May 26 20:11:50 2018 WET.