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Items where Keyword is "marketing" (Working Papers)

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Number of items: 7.

Dolan, Catherine (2005) Gender and Pro Poor Growth: Tools & Key Issues for Development Specialists. United States Agency for International Development.

Dolan, Catherine and Blowfield, Michael (2010) Outsourcing governance: Fairtrade’s message for C21 global governance. Smith School of Enterprise and the Environment.

Grewal, Lauren and Stephen, Andrew T. (2016) In Mobile We Trust: How Mobile Reviews Can Overcome Consumer Distrust of User-Generated Reviews. Saïd Business School Working Paper.

Poyner Lamberton, Cate and Stephen, Andrew T. (2015) Taking Stock of the Digital Revolution: A Critical Analysis and Agenda for Digital, Social Media, and Mobile Marketing Research. Saïd Business School Working Paper.

Steinfield, Laurel (2015) Consumer Types versus Stereotypes: Exploring Social Tensions in the Luxury Market of South Africa. Saïd Business School WP 2015-9.

Stephen, Andrew T., Dover, Yaniv, Muchnik, Lev and Goldenberg, Jacob (2017) Pump It Out! The Effect of Transmitter Activity on Content Propagation in Social Media. Saïd Business School Working Paper.

Stephen, Andrew T., Scianda, Michael and Inman, Jeffrey (2015) Is it What You Say or How You Say it? How Content Characteristics Affect Consumer Engagement with Brands on Facebook. Saïd Business School Working Paper.

This list was generated on Sat May 30 11:50:27 2020 UTC.